I’m a coffee connoisseur and a spooky film freak who listens to way too much *NSYNC. Oh, and I believe words can change the world..
your support for copywriting services and brand messaging strategy.
I’m on a mission to help courageous brands that care communicate their ‘why’ and embody their voice so they can make a positive impact.
Maybe you’ve been told you need a flashy looking website or that you need to post on Instagram 10 times a week. But what you really need are the right words to get your audience to rally with you and stand beside you.
Through copy that exudes human connection, clarity and creativity, you can strategically sell without being salesy (I know right, it is possible!).
I’m here to help you confidently represent your brand personality the way you’ve always dreamt of and get your inspiring message out there to more people who need you most.
I wasn't always reading books or writing my own travel blogs. I don’t have a journalism degree, and I didn’t win any storytelling awards at school — although I was jealous of the kids who did.
In fact, I didn’t even know I could write.
I was always artsy fartsy, lived for media studies class and had my rock music blaring headphones super-glued on instead of my face buried in a book.
After nearly a decade working as a graphic designer and finished artist, I realised the work I was doing made me feel like I wasn’t making the world a better place. Product packaging full of plastic, advertising for consumer products and concepts that felt unoriginal or ‘nothing special’. I was so burnt out that I craved the simple life. So, I swapped the paintbrush for the apron and got a job at a chocolate shop.
It was here that I realised I was a selling star. I enjoyed conversing with customers, building relationships, describing products and helping them select special gifts. Closing the sale was fun and rewarding — seeing them get so excited to rip open that bag of chocolate almonds before they even made it out the door.
I felt like I was actually helping people. It wasn’t just chocolate. It was memories. It was joy. It was quality. It was happiness.
I fell down a rabbit hole of online learning and became obsessed with creative copywriting services, tone of voice and brand messaging. Like, I mean obsessed — I couldn’t even sleep because I was so happy that I found something I was head over heels for. So, one day, I was like, “I could totally have my own freelance business.” And that was that.
I love infusing my creative mind with my sales and customer service skills to give growing businesses the words that sell in the authentic and ethical way that’s true to them.
Today, I work with brands and businesses that want to connect with their audience on a deeper level, be memorable and make their mark. Because they have something meaningful to share and something purposeful to do. I’m here to help get it out there!
I’ve helped clients in the e-commerce, health and wellness, pet health and creative services space feel more confident in their words and communicate their message to their dream audience — clearer than ever before.
Just like you, I’m building a business I’m passionate about where I can help people. Giving them positive transformations and a voice to be heard so that they can help others, too.
Thank you for hopping aboard this journey with me.
My brain goes mad for marketing triggers, buyer’s intent, the customer journey, and how to get an emotional response from your dream customer or client. I’ll get your audience to care as much as you do.
You’ll get competitor insights so we can see how you can stack up against them and the opportunities to rise above. I’m here to help put you on the map.
You’ll get someone who can look at the whole picture. I have a deep understanding of how copy and design mesh together. I keep user experience in mind so that your copy and design will be a match made in heaven.
My approach is brand personality-focused, so you won’t sound like every Tommy, Dick, Harry and Sally out there. You’ll have words that make you stand out and are ‘so you’. Say bye bye bye to the salesy mess!
My copywriting services are tailored to your goals and your brand, so you won’t get a cookie-cutter experience. We’ll get you unstuck, identify what you want to say, and how to say it clearly and effectively.
Outsourcing your wordy jobs to me will give you back your time and energy so you can focus on areas of your business you actually want to be involved in.
Be yourself and embrace the fire inside. Say that swear word, speak your mind, make a mistake and don’t feel bad for it. Don't change!
True relationships are formed through trust. Remember that people buy from brands that are aligned with their own personal values.
Let’s find belonging in the things that are important to us, not follow the herd. Human connection is everything in online marketing.
Be inspired by things you wouldn’t expect. Take the long way home, change your desktop background or try something new at the coffee shop.
Put yourself in other people’s shoes and feel their emotions. Without empathy, effective copywriting simply does not exist.
It’s not just about me doing the work for you. It’s about banding together to create something meaningful that aligns with your brand, resonates with your audience and knocks their socks off (and maybe their shoes, too).
I’M HERE WITH MY PEN, NOTEBOOK AND COFFEE, WAITING TO MEET YOU.
